Confidentiality

Last updated: 01/11/2025

This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, make a purchase, or interact with our services. We are committed to protecting your privacy and handling your information responsibly, in accordance with the EU General Data Protection Regulation (GDPR) .

1. Who we are

We are Blumaé.
If you have any questions about this policy or your data, you can contact us at:

Email: support@blumae.fr

2. What personal data do we collect?

Data that you provide directly

• Name

• E-mail address

• Phone number

• Delivery and billing address

• Payment information (processed securely by external providers — we do not store full card details)

• Order details and purchase history

• Messages you send us via email, form or social media

Data collected automatically

When you browse our site, we may collect:

• IP address

• Information about your device

• Browser type

• Cookies and tracking data

• Pages viewed and actions performed on our site

Data from third parties

We may receive limited information from:

• Payment providers (e.g., Shopify Payments, PayPal)

• Analysis tools

3. How we use your information

We use your data to provide and improve our services, including:

• Order and payment processing

• Delivery of your purchases

• Communication regarding your orders

• Sending updates, promotions or newsletters (only with your consent)

• Personalizing your shopping experience

• Detection of fraud or suspicious activity

• Compliance with legal and tax obligations

4. Legal basis for processing (GDPR)

We process your data on the basis of:

• Contract – to execute your order

• Consent – ​​for newsletters or marketing communications

• Legitimate interest – to improve our store, prevent fraud and provide customer support

• Legal obligation – for tax, accounting and regulatory obligations

5. Data retention period

We retain your personal data only for as long as necessary to:

• Processing your orders

• Provide customer support

• Comply with legal obligations (e.g., 7-year accounting retention period in the EU)

You can request the deletion of your data at any time (see section 9).

6. Sharing your personal data

We never sell your personal information.

We may share your data with trusted service providers who help us operate our business, including:

• Shopify (e-commerce platform)

• Payment providers (Shopify Payments, PayPal, etc.)

• Carriers

• Email marketing tools

• Site analysis and monitoring tools

• IT and security service providers

These third parties only process your data within the scope of their services and must protect it in accordance with the GDPR.

7. Cookies and tracking

We use cookies to:

• Enable essential site functions

• Keep the items in your cart

• Analyze website performance

• Personalize your shopping experience

You can manage or disable cookies via your browser settings.

8. Marketing communications

We will only send marketing emails or SMS messages if you have explicitly consented to it.

You can unsubscribe at any time via the link in the email or by contacting us.

9. Your rights (EU / GDPR)

You have the right to:

• Access the data we hold about you

• Request corrections

• Request removal ("right to be forgotten")

• Restrict or object to processing

• Withdraw your consent at any time

• Request a copy of your data (data portability)

To exercise your rights, contact us at: support@blumae.fr

10. Data security

We take appropriate technical and organizational measures to protect your data against:

• Loss

• Misuse

• Unauthorized access

• Disclosure

Our site uses the HTTPS protocol and secure payment gateways.

11. Children's privacy

Our site is not intended for children under 16. We do not knowingly collect data from minors.

12. Changes to this policy

We may update this privacy policy from time to time.
The "Last updated" date always reflects the most recent version.